Fractional marketing leader for technical B2B SaaS
I turn what sets you apart into a clear go-to-market plan, then build and run the channels, campaigns and AI workflows that turn it into pipeline.
Book a 20-minute intro
The proof
What it looks like in practice
10x+
Growth in marketing-sourced pipeline in under a year.
~5x
More efficient funnel, from sharper targeting.
2x
Faster enterprise sales cycles, at best.
3
Marketing functions built from scratch.
The problem
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Founders are still doing most of the selling, and it has hit a ceiling
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The story is too technical for buyers, or too vague for the experts
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There is activity across lots of channels, but little of it shows up in pipeline
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AI tools have been bought, but nobody owns how they fit together
Who I work with
Seed to Series B technical B2B SaaS in complex, high-trust markets such as cybersecurity, health tech and customer intelligence, including teams still working towards product-market fit.
Everyone is using AI to scale their marketing teams. But, the hard part of building a marketing function that actually generates pipeline is knowing what to build, in what order, what’s good and what to leave out.
I make those calls, build the system with your team, and leave it running.
Plan
Fix the plan.
Build
Build the engine.
Run
Run it lean while you scale.
How I help
How I get you there
Plan
Strategy with the gaps filled in
I start with who buys from you, why they buy and where they spend their time. We keep what’s working, fix what isn’t, and tighten your positioning, ideal customer profile and go-to-market motion. This works before product-market fit too.
Proof
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Made a funnel nearly 5x more efficient by sharpening who we targeted
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Led two category repositionings in cybersecurity
Build
Experience you can’t automate, scaled by an engine you can
Channels launch one at a time, starting where your buyers already are. AI handles the repetitive work across content, paid, search, social and the website. We make sure every channel reports into pipeline.
Proof
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Built inbound marketing from scratch; pipeline grew more than 10x in under a year
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Search traffic nearly doubled year on year
Run
Operator, not just an advisor
I join your Slack, your pipeline meetings and execute alongside your team each week. I watch which channels turn into deals and move effort towards them. Sales get the briefings and deal-stage content they ask for. Once it works, I write it up so your team can run it without me.
Proof
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Helped halve enterprise sales cycles with account-based plays and intent data
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A winback programme brought back six figures of annual recurring revenue
What I can help with
The work you would otherwise hire a team for
Ways to work together
From one hour to running your marketing.
Office hours
Get one decision made
60 minutes
Bring one question: a launch, a positioning problem or a channel that has stalled. You leave with a path forward.
Audit
Find what’s holding pipeline back
2 weeks, fixed scope
I work out whether the problem is your positioning, your go-to-market motion or your channels, and give you a 90-day plan.
Sprint
Get one project shipped
4 to 6 weeks
Pick the project that matters most, such as a launch, a repositioning, an ABM programme or a HubSpot rebuild. I plan and build it with your team, then hand it over working.
Fractional
I lead your marketing
Ongoing, part-time
A few days a week as your head of marketing, setting the strategy, running the channels and working alongside sales.
Book an intro
Not sure where to start? Book an intro and I’ll recommend one.
Who I am
I’m Courtney. I’ve built marketing from scratch at three companies, most recently a research-led cybersecurity scale-up, where I set up the marketing function from product to digital and the team to run it.
Before that, I led product marketing for an exposure management platform, ran growth for a health tech start-up, and took a law firm’s first software product to market. I care about the result as much as you do, and I stay involved until it’s working.
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Nearly 10 years in product marketing
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Four years in B2B cybersecurity: vulnerability and exposure management
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Six years leading marketing teams
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Built marketing from scratch at three companies
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Product strategy, Kellogg Executive Education
Book a 20-minute intro. We’ll talk through where pipeline is stuck and how to get it moving.
What I help with
Get the story right
Positioning
Go-to-market strategy
Pricing and packaging
Product launches
Build authority
SEO/AEO/GEO
Public relations
Analyst relations
Fill the pipeline
Demand generation
Paid search and social
ABM
Events
Close and grow
Deal nurture
Sales enablement
Customer marketing
Run it lean
Marketing operations
AI marketing workflows
de Winter + Cartner
Fractional marketing for technical B2B SaaS · Northumberland, UK · Writing on LinkedIn